2014 Corvette Reveal – #one13thirteen
To kick off the 2013 North American International Auto Show, Chevrolet revealed its 7th generation Corvette. Our team at GSP worked throughout the last year to help launch […]
Goodby Silverstein & Partners New York is open for business!
AN advertising agency is rewriting a lyric of “New York, New York” to proclaim, “If I can make it anywhere, I’ll make it there.” Goodby, Silverstein & Partners, […]
Google Ad Confirms Hall & Oates Should Have Called It “Mangobbler”
As a rule, any enterprise that offers even a remote possibility of reviving interest in—and by extension, promoting the present-day playing of—songs by annoying ’80s blue-eyes soulsters Hall […]
Band of Bridges
Today’s guest author is Greg Moore, President of the Golden Gate National Parks Conservancy. Google is excited to help support this celebration of the Golden Gate Bridge. On […]
GSP Wins First-Ever Gold Lion in Mobile Category
Goodby Silverstein & Partners has been awarded a prestigious Gold Lion in the brand new Mobile Category for “Best Use of Multiple Screens” for the Chevy Game Time […]
GSP & Chevy Won Bronze Lions at Cannes
BRONZE LION // CYBER // BEST DIGITALLY LED INTEGRATED CAMPAIGN // CHEVROLET // CHEVY SONIC BRONZE LION // FILM CRAFT // BEST USE OF MUSIC // CHEVROLET // […]
Goodby and American Rivers – Green to earn Green project
We’ve posted on Goodby Silverstein & Partners a lot lately – especially for do-good work like the Hacking Autism project. Now they’re out with work for another good […]
Talent Wars Agencies are battling Silicon Valley for the best people
Talent Wars Agencies are battling Silicon Valley for the best people. Here’s how they can win – By Erin Griffith Here we go again. The people problem, a […]
The Value of Tweets, Shares and Checkins
Social actions – such as tweets, shares and checkins — provide marketers with a certain value, as do the users behind those social actions. Not all social sites […]
Chevrolet Selects Global Advertising Agency
After a creative account review, Chevrolet has selected a newly formed company, Commonwealth, as its new global advertising agency, responsible for the development of creative campaigns across all […]
Real “Mad Men” Talk Advertising
Goodby & Silverstein talk advertising. Watch: http://video.cnbc.com/gallery/?video=3000079861
SXSW Roundup: Analyzing the Social Media Chatter
The South by Southwest Interactive conference is over, but a few top brands and companies left a considerable trail of social media chatter in their wake. Samsung, Twitter, […]
Exclusive look behind-the-scenes of our OK Go/Chevy video!
Video renaissance men OK Go have done it again. When we posted the band’s amazing new auto-acoustic video for “Needing/Getting” early Tuesday, the YouTube page was registering views […]
OK Go’s Chevy Super Bowl Commercial
OK Go expanded its incomparable viral-video oeuvre with “Needing/Getting,” excerpts of which appeared in a Super Bowl ad for Chevy Sonic.
Goodby, Silverstein & Partners – The 10 Most Creative Shops of the Year by AdAge
The Creativity A-List: The 10 Most Creative Shops of the Year GOODBY SILVERSTEIN & PARTNERS, SAN FRANCISCO It pulled off stunts for Chevy, including sending a Sonic on […]
The FWA Site of the Day – got milk?
Favourite website award: A practical site for the most recent iteration of the iconic Got Milk? campaign. Many pages have a hidden level of interactivity for users to […]
Birding the Net
The National Audubon Society asked us to introduce birding to a new generation as something relevant and, in their words, “cool.” So we took birding online, releasing thousands […]