GSP Wins First-Ever Gold Lion in Mobile Category

June, 2012 by

Goodby Silverstein & Partners has been awarded a prestigious Gold Lion in the brand new Mobile Category for “Best Use of Multiple Screens” for the Chevy Game Time app at the Cannes International Festival of Creativity 2012.

The Chevy Game Time app was created to enhance second screen viewing during Super Bowl XLVI, allowing users to play games in real time and enter to win prizes, including 20 Chevys and thousands of other giveaways.

“We are honored to win in what is certainly a pioneering, forward-looking category,” said Jeff Goodby, Co-chairman/Creative Director. “Traditional media is being reborn with the addition of apps that make us see old media
through new lenses.”