After a creative account review, Chevrolet has selected a newly formed company, Commonwealth, as its new global advertising agency, responsible for the development of creative campaigns across all platforms for Chevrolet global advertising.

Detroit-based Commonwealth is a first-of-its-kind 50-50 joint venture, combining San Francisco-based Goodby, Silverstein & Partners, an Omnicom Group company, and New York-based McCann Erickson Worldwide, an Interpublic Group company.

“We are absolutely thrilled to be a part of the team to win Chevy’s global creative business, taking our relationship one step further,” said Goodby, co-chairman and creative director, Goodby, Silverstein & Partners. “I feel fortunate to have been able to watch a group of the very best people at the top of their game during this process. Joel Ewanick has always been willing to push boundaries and try new concepts, and the fact that he was open to this approach is the perfect example of that. We’re excited to see what Commonwealth can mean for both Chevrolet and us.”

Source: wsj.com