Mark Cavendish – Life of Speed

July, 2013 by

Mark Cavendish was destined to ride fast on two wheels. Realizing the dreams of his youth, the “Manx Missile” takes off in this TV spot airing during the 2013 Tour de France.

Check out Cav’s bike of choice


Follow Cavendish and Specialized Racing

Commercial produced by Goodby, Silverstein & Partners and Specialized Bicycle Components, Inc. Directed by Michael Haussman, Person Films/HAS Productions. Edited by Marco Perez, Union Editorial. Visual effects by The Mill.. Musci House: Mophonics. Sound Design by Beacon Street. Special thanks to Mark Cavendish.

Check out last year’s Specialized Tour de France commercial: