Goodby promotes Directors of Innovation

March, 2013 by


Here’s an interesting move that we could see becoming a trend: Working with their new chief digital officer, Kalle Hellzen, Goodby Silverstein & Partners has promoted three creative directors to new roles at the agency—directors of innovation.

Congrats to Joakim Borgstrom, Niklas Lilja and Anders Gustafsson.

With so much new technology out there waiting to be tapped (or waiting to be trashed), it seems like a smart move to have agency people whose job is to push teams to find these innovative solutions.