Campaign Overview (Judges, please start here)
HOW DO YOU MAKE A CAR PLAY ROCK AND ROLL?
Turning the new Chevy Sonic into an actual rockstar was one of the most ambitious projects the brand has ever done. The stunt required an MIT physicist, over 1100 instruments, functioning robot arms, 20 mics, 13 cameras, and OK Go, the only band crazy enough to help pull it off.
SONIC'S FIRST MUSIC VIDEO
THE 45 MPH GUITAR SOLO AND OTHER HIGHLIGHTS
EXPLORE THE 2.5-MILE TRACK WITH OVER 1,100 INSTRUMENTS
